![]() ![]() This is exactly why they are used: No matter how evolved Google is, it cannot understand everything that an ordinary human would. Rich snippets are, basically, advanced pieces of microdata that allow both crawlers and users to comprehend more about a page’s content. Search snippets and rich snippets look and act differently. So, users are free to either access the site, to learn more or use the info right from the search page (which is quite convenient). ![]() These are search results for “How to make gluhwein.” Additional information such as rating, reviews, cook time, calorie count, and recipe directions, are delivered to users right away, on the search results page. Meanwhile, rich snippet search results - with proper structured data markup - look like this: This can be attributed to the use of the “Articles” snippet. But the last one features a publication date as well. The first two search results have headlines, URLs, and meta descriptions. Any Difference?īefore I dig deeper into the details of “Products” rich snippets, let’s talk about what rich snippets are and how they differ from search snippets - aka normal search results.īasically, search snippets are the majority of results you see on Google (or any other search engine that relies on snippets). Also, I will describe why using rich snippets is essential for your ecommerce SEO success. In this article, I am going to examine the “Products” rich snippets and specific ways how you can install and implement it to beat stores that don’t use it. You need to make your products visible in organic search results, and one of the best tactics to do that is to use Google’s “Products” rich snippets. But expecting huge sales and plenty of customers is not enough. And you, just like any business owner, want to squeeze as much revenue from present-grabbling customer hordes as possible. After adding a snippet, users who Tweet your products will have a “card” added to their Tweet that will be visible to all of their followers.Christmas is a prime time for all ecommerce companies. Twitter Cards improve a media experience to Tweets that link to your site content. `Select Yes if you want to enable a Twitter card snippet.Enter the paths to your Facebook, Twitter, Google+, Instagram, or Linkedin pages.We do recommend you to implement rich snippets for social media. Social links snippets will help you to boost click-through rate for your shared URLs, get more traffic from social networks and increase a social media followers base. Note: Products that have no applied conditions or set incorrect will get NewĬondition in snipets automatically Organizationįill out the fields to show the full information about your organization directly in search results. If all is set correct - go to any product configuration you applied Condition If it’s not visible - go to System > Index Managementįill in all option IDs, !!! they should be the SAME as you created in Condition attribute Go to System > Configuration > TM SEO Suite > Rich Snippets > ConditionsĬhoose your Condition attribute from dropdown.Add your Condition attribute to required Attribute set.Have such conditions just create ones you need) they are supported by ConditionsĪdd 4 options New, Used, Damaged, Refurbished (if you don’t Go to Catalog > Attributes > Manage Attributes.Let’s create the Condition attribute with options: You can apply conditions fromĮxisting attribute or create the new one. RichSnippets have Product conditions support. So with this option you select wich product attribute structered data should use as “brand”. ![]() Different stores can name product brand differently (producer, manufacturer, brand, etc.). Use option Product Brand Attribute to setup brand data snippet. Price Valid Until sets default value for priceValidUntil property in Offers data snippet. ![]() Just set data property name as select relatedt product attribute for it. Such as name, sku, mpn (gtin8, gtin13, gtin14, isbn). With option Structured Data you can configurate basic data snippets. Structured data for product contains a lot of information. Breadcrumbs - select Yes to show breadcrumbs in rich snippets.In case you want to show a visible block with snippets both in search results and on product page, you’d better to select Microdata type. This type is simplified and clear to use. We recommend to choose “JSON Format” for invisible block with your store snippets. Json type and Microdata Format are available. Snippets type - choose a snippet type from drop down.Enabled - select Yes to enable a module. ![]()
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